BESPOKE JEWELLERY
THE PHILOSOPHY OF ELE4ORCE BESPOKE JEWELLERY
Let your vision take shape
THE BESPOKE PROCESS
Step 1 : Starting the journey with our experts
Step 2 : Selection of gemstones based on initial design
Step 3 : Refining your design sketches
From rough sketches, we transform your piece into finalised drawings or 3D computer renders to show you how it looks realistically from different angles. Upon seeing these models, you can opt for modifications until we arrive at how you want it to look.
We will not work on your piece until a design agreement has been reached.
Our designers will reach out to you via email if you are unable to come to our showroom. This is also how we work with our clients from all over the world.
To start the crafting process, a non-refundable deposit of usually 50% is required.
Step 4 : Creating the piece
Once we have a finalised design, our craftsmen will start working on your piece. During the production process, the bespoke piece is subjected to thorough quality control with our master craftsmen with over 30 years of experience. The crafting process usually takes 4-6 weeks from the point of design confirmation.
Every piece is designed and crafted in-house and all work is completed under a microscope for high precision. You can reach out to us for updates, and we’ll be happy to send you the progress and estimate.
Step 5 : Your dream jewellery come to life
Upon the completion of your piece, we get in touch with you. We send you professional photos and videos of the finished masterpiece. The commission is finally done once the jewellery piece has been made to your specifications and the full balance has been paid.
You can pick it up from our showroom or we can arrange for your jewellery to be delivered anywhere in the world. Our clients are entitled to a free cleaning service for their Ele4orce jewellery and gemstones every year. Just drop by our showroom or visit our website for more information.
Take care of your bespoke jewellery piece and it will last you for generations.
CREATE YOUR ELE4ORCE BESPOKE PIECE
The designs for jewellery are diverse and limitless. There’s a special satisfaction in having a piece to create for you or your recipient.
Partner with Ele4orce to translate your vision into something that lasts for a lifetime.
We have a form for you below. Upon submission, one of our designers will get in touch with you soon.
The designs for jewellery are diverse and limitless. There’s a special satisfaction in having a piece to create for you or your recipient.
Partner with Ele4orce to translate your vision into something that lasts for a lifetime.
We have a form for you below. Upon submission, one of our designers will get in touch with you soon.
Make an Appointment with Ele4orce
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Chapters
BEIGE GOLD IS A CREATION
In her mid-30s, private equity investor Jiani Zhang is already semi-retired and determined not to stagnate.
“I will never fully retire, but I’ve halved my workload and enjoy my leisure time. I don’t want to get too relaxed, so I’m using that time to build something.”
Experience investing in venture capital funds instilled a fascination and deep respect for entrepreneurs, so she joined their ranks set on building a successful top-down business from scratch – one that would combine her dual interests.
“Art and finance – that’s my combo,” says Zhang, who boasts degrees in both. “When I ran an art fund, the auction house’s jewellery room was next to the art room. I loved going in and seeing all the beautiful pieces, so I started investing. It soon became my passion.”
The Shanghai-born, Geneva-based, globetrotting multihyphenate has actualised that passion into two fine jewellery brands shaking up the Australian market, Ele4orce and Vuoi.
“Mother company” Ele4orce came first, offering made-to-order high-end pieces designed and hand-crafted by gifted artisans in Sydney. The brand’s name reflects Zhang’s love of nature and the metaphysical, as do collections such as Earth, Air, Fire, Water, Balance, and Eternity.
“I’m very much a yogi,” she says. “I’m into vibrations and inspired by the elements, and I wanted to bring them together in the name and the work.”
Ele4orce is a multi-channel operation. At its core, it is a made-to-order range available online or by appointment in the brand’s Sydney showroom.
A concierge service provides advice in-person or on Zoom and can facilitate bespoke commissions from elite European designers and luxury houses like Cartier and Tiffany’s. It can also source or help clients source ethical diamonds and gemstones (mostly emeralds, sapphires, and rubies) from trusted dealers, auction houses, or “from the very source”: direct from mines.
Ele4orce’s Eastern Suburbs Sydney-skewed, mostly female clients may be from diverse backgrounds, but all tend to be savvy investors who know their stones. Whether buying for personal use or as an investment, they know what they want, when they want it and how long to hold onto it.
For those buying for investment, the concierge service can coordinate sourcing, storage and resale. Rare precious stones, particularly diamonds, offer a higher-risk, higher-yield alternative to boring, stable gold, especially if you can get your hands on one of the 200 argyle pink diamonds known to exist.
“They are our most requested stone but near impossible to find,” says Zhang. “One family owns 130 of them!”
Launched only two years ago, Ele4orce’s “little sister company”, Vuoi, is a different, equally chic beast. Named as a nod to Zhang’s Swiss-French surroundings, the brand offers ready-to-wear jewellery that blurs the lines between fine and fashion for a younger, more adventurous market.
“If Ele4orce is a refined, sophisticated woman,” says Zhang. “Then Vuoi is her cheeky, rebellious sibling. She’s a free spirit who knows exactly who she is and what she wants. She follows her heart and goes with the flow, knowing life’s too short not to relish the present and dance to the beat of your own drum.”
“Is she based on someone in particular?” I ask.
“Me!” she says, laughing. “I’m trying to pump my creative DNA into both brands, but Vuoi gives me and our customers more space to play and have fun.”
This sense of playfulness is evident in Vuoi’s edgier designs without sacrificing the elegance of the Ele4orce brand. Crafted from a minimum of 14K gold, Vuoi’s price points are less aspirational than its big sister’s, largely because of slightly lower-grade gemstones. Not that you can tell.
Always innovating, Zhang also recently launched Vuoi Prestige, a new channel allowing clients to play more and express themselves by mixing and matching the gemstones in existing ready-to-wear designs.
Vuoi’s original products are available on the brand’s website, but there is now a dedicated concept store in Sydney’s Double Bay for customers who want to try them before they buy. Zhang believes Vuoi is a scalable model, and with plans to roll out stores in at least three more cities across the country, she’s keen to test this theory post haste.
“I am determined to lead the Australian jewellery industry,” she says, dead serious. “I know that’s very ambitious, but I like a challenge.”
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